Tina Banerjee talks to Christoph Eikmeier, Lead Product Owner at real.digital (now Kaufland.de) one of Germany’s leading FMCG online retailers residing in Cologne, Germany. Christoph is responsible for the product teams shaping the checkout and aftersales processes.
Despite the emphasis on user-centric design, many websites still suffer from recurring common website UX issues that frustrate users and hinder conversions. In this article,
Remote user research has transformed the way we gather insights by offering an accessible, flexible, and often cost-effective alternative to traditional in-person research. With the
