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Paper prototyping is the predominant technique of low-fidelity prototyping. It is one of the most useful tools for (not only) UX designers, but its value
Whatever we do in a business context should be ethical. This is common sense nowadays. But it is not always as obvious where the thin
Summary: Information Architecture helps you structure your content and information in an efficient way. Define your audience, establish the information you want to convey, align
If you are currently employing content marketing, then I assume you have Google Analytics hooked up between the tags. Web Analytics 101 taught you to
In the recent years, we heard enough of “go mobile, or go home”. Mobile commerce is growing rapidly, and the growth rate is not slowing
Web form optimization is a must to every e-commerce business that doesn’t want to lose clients. Badly constructed forms can be a real pain to
UX personas are important for you to know who your user is. Thanks to user research and analysis of basic customer experience metrics you can
Buyer Persona: another buzzword, a sham instrument without any real power? No! A skillfully created Buyer Persona can become a foundation of your strategy and
Many eCommerce businesses seem to ignore the notion of user experience and don’t know how to optimize it. It’s a shame since improving user experience
