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Usability testing is an essential part of any product development process. After all, it’s the users we have in mind while developing the product. We
It’s alive! – and so are user personas It’s alive! Are you familiar with the story of “Frankenstein”? The original book by Mary Shelley, written
UX personas are important for you to know who your user is. Thanks to user research and analysis of basic customer experience metrics you can
Buyer Persona: another buzzword, a sham instrument without any real power? No! A skillfully created Buyer Persona can become a foundation of your strategy and
Many eCommerce businesses seem to ignore the notion of user experience and don’t know how to optimize it. It’s a shame since improving user experience
